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Shinola and Filson to Update In-Store Experience with Omnichannel Platform

Shinola and Filson will modernize their in-store experiences with mobile POS, order management and store inventory solutions from…

News May 31
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Back to school

The ABCs of a Successful Back-to-School Shopping Season

The back-to-school (BTS) season, which had traditionally been confined to August and early September, has been expanding as…

Features May 30
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Forget digital art — today’s NFTs are about community, loyalty and co-creation.

NFTs Aren’t Obsolete — They’re Just Evolving into Something Much More Useful

In the two years since Christie’s sold a Beeple NFT for $69 million and Justin Bieber paid $1.3…

Features May 26
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‘New to Brand’ is Retail Media’s Superpower Metric

In today’s competitive landscape, it’s more important than ever for brands to have a clear understanding of how…

Executive Viewpoints May 26
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First-Time DTC Direct Mailer? Here’s How to Make this Channel Sing.

Digitally native brands have long thrived on using channels like social media and tools like retargeting to find…

Executive Viewpoints May 22
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Online retailer Azazie has set out to reinvent bridal retail. (Source: Azazie)

As Legacy Bridal Retailers Flounder, DTC Brand Azazie is Selling 5,000 Dresses a Day

The bankruptcy of David’s Bridal in April — its second in five years — signaled more than just…

Features May 19
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Hey Alexa, How Can Marketers Personalize Content for You?

By the end of this year, more than 200 million smart speakers are expected to be sold globally,…

Executive Viewpoints May 15
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Conversational commerce

Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

In yet another sign that the COVID-generated ecommerce surge has subsided, the Salesforce Shopping Index reported flat ecommerce…

Features May 8
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Beautyque NYC Founder: ‘Being Inauthentic is Going to Guarantee Failure’

Few purchases need to be as tailored to an individual shopper’s needs as beauty products, and this need…

Features May 5
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