Latest In: Personalization

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Retail’s Biggest Blind Spot: The Anonymous Customer

Retailers are entering a new era of discovery. As AI-powered search reshapes how consumers find products, retailers are…

Executive Viewpoints March 10
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Beyond Small Business Saturday: How Neighborhood Shops are Powering Everyday Local Economies

Small Business Saturday began as a single day to cheer for Main Street. It worked. The twist is…

Executive Viewpoints March 9
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Target’s 2026 Plans: $2 Billion Increase in Ops and Capital Investment Plus 30 New Stores

Target is determined to fight the challenges that have affected its business with aggressive investment plans for 2026,…

News March 4
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Macy’s Marks Milestone Parade and Fireworks Anniversaries with Year-Long Celebrations

The United States isn’t the only entity with a milestone anniversary in 2026: Macy’s iconic Thanksgiving Day Parade…

News March 2
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Reading Your Data Tea Leaves: What Your Metrics are Really Trying to Tell You

There’s a wealth of customer knowledge sitting right in front of retailers, but most just don’t see it.…

Executive Viewpoints February 25
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Gap Launches Cross-Brand Loyalty Program Featuring Branded Credit Card and Experiential Rewards

Gap Inc. has launched Encore, a rebranded loyalty program that will draw on the company’s file of nearly…

News February 24
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What the 2025 Holiday Return Season Revealed about Retail’s Fraud Problem

The 2025 holiday season delivered the first trillion-dollar holiday in U.S. retail history, with online spending alone hitting…

Executive Viewpoints February 24
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Are Traditional Recipes Dead?

Cookbooks are piling up in thrift stores, and recipe cards are gathering dust on closet shelves. What were…

Executive Viewpoints February 18
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L.L.Bean Sharpens Personalization with Customer Data Solution

L.L.Bean has selected the Amperity Customer Data Cloud to power deeper personalization across customer experiences and channels. The…

News February 13
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