Dynamic Creative Optimization Decoded: A Masterclass for Retail Success
In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly…
Executive Viewpoints January 22
Latest In: Personalization
Drones and Virtual Experiences: Shipt Launches Innovation Lab to Explore Delivery’s Frontier
Shipt has launched an innovation lab focused on “big thinking to centralize delivery and product experiments across the…
News January 19
The Reality of AI in Retail: Executives Break Down Opportunities, Challenges at NRF
The rumor that every NRF speaker was contractually obligated to mention artificial intelligence (AI) at least once per…
Features January 18
The Power of Play: Using Gamification to Elevate Retail Apps
Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture…
Executive Viewpoints January 18
Woof! New PawWire Platform Curates Pet Products from Global Suppliers
PawWire, the latest B2B2C platform from The Wires, offers pet owners a panoply of products from around the…
News January 17
NRF Gen Z Panel: A Group Defined by its Contradictions
If you want to understand Gen Z (and that’s pretty important for any business that wants to grow),…
Features January 16
Does Personalization Always Improve CX? It Depends on Your Customers
Personalized experiences are one of the foundation stones of great customer experience, according to conventional wisdom. But is…
Executive Viewpoints January 16
Build-A-Bear Enhances Shopper Journey by Delivering Relevant Customer Data to Associates’ iPads
Build-A-Bear Workshop has deployed a new cloud-native, mobile-first POS and customer engagement solution in 450 stores across the…
News January 16
Beyond the ‘New Year, New You’ Marketing Cliché: How Inspirational Commerce Can Reignite the Shopping Flame
“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are,…
Executive Viewpoints January 15Top Stories
