Arity PMP Helps Customize Ads Based on Consumer Driving Behaviors
As privacy regulations ramp up, brands and retailers are looking for ways to personalize marketing efforts without relying…
News August 31
Latest In: Marketing
How Are Retailers Driving Shopper Retention and Loyalty?
Nearly two-thirds of consumers (65%) say they “love” fewer than three brands, according to a U.S.-based survey conducted…
Features August 30
7 Targeted Retail Strategies for Revenue Growth and Margin Improvement
In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages…
Executive Viewpoints August 30
Instacart, Klaviyo Move Closer to IPO Filings
Instacart has moved another step closer to an IPO, filing an S-1 form with the Securities and Exchange…
News August 28
Stimulating Impulse Purchases When the Thrill is Gone
Impulse purchases are an important part of a consumer brand’s revenue growth management (RGM) strategy. A brand’s impulse…
Executive Viewpoints August 28
The End of D2C as we Know it: Enter Direct-to-Retail
Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the…
Executive Viewpoints August 25
Walmart Heads Back to School by way of the Metaverse
Walmart has launched a new Roblox experience to get young consumers excited for the back-to-school season. Supercampus is…
News August 24
CommentSold Moves into DTC Sales with Popshoplive Acquisition
CommentSold, a provider of live selling technology, has acquired the assets of mobile livestreaming marketplace Popshoplive. The newly…
News August 24
Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller
Toy company Educational Insights launched in 1962, long before the internet existed. Now the company has become the…
Features August 24Top Stories
