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From Crocs to Madewell and Kendra Scott, more brands are taking creative approaches to product collabs in order to meet marketing and sales goals.

Harnessing Collaborations to Drive Brand, Product and Revenue Results

While collaborations have always been part of the brand marketing playbook, the multiple facets (and attendant hype) generated…

Features September 21
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Real-World Reminders Can Make CTV Ads More Impactful

We’ve all heard the stats about the thousands of marketing messages the average consumer is exposed to weekly,…

Executive Viewpoints September 20
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Instacart’s Long-Awaited IPO Values Company at $10 Billion

Instacart has made its initial public offering (IPO), pricing its stock at $30 per share and valuing the…

News September 19
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Sam's Club has launched a new media and sales performance dashboard, designed to create a “central source of truth” for brands that want a clearer picture of campaign performance via its Member Access Platform (MAP).

Sam’s Club Adds More Robust Performance Dashboard for RMN Advertisers

Sam’s Club has launched a new media and sales performance dashboard, designed to create a “central source of…

News September 19
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Amazon has set the dates of its fall Prime sale, which will kick off the holiday shopping season.

Amazon to Kick off Holiday Shopping Oct. 10 with Second Prime Day Event

Amazon has set the date of its previously announced second Prime sale of the year, following its biggest-ever…

News September 18
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Victoria’s Secret Launches Fund Supporting Gender Equality Worldwide

Victoria’s Secret has introduced The Tour Impact Fund, designed to support gender equality and amplify voices in the…

News September 18
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Dharmesh Mehta, VP of Worldwide Selling Partner Services at Amazon, at the fourth annual Amazon Accelerate conference for sellers.

It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Dharmesh Mehta, VP of Worldwide Selling Partner Services at Amazon, is celebrating his 10th anniversary with the company…

Features September 18
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What to Expect and What to Wish for from Retailers this Holiday Season

Last holiday season would have marked a certain “post-pandemic” normalcy, but extreme excess inventory and inflation significantly impeded…

Executive Viewpoints September 18
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Family Dollar Promises Mobile App Will Support Ecommerce by 2024

As part of its overall digital transformation, Family Dollar will debut a mobile app in October that will…

News September 15
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