Michaels Marks 50th Anniversary with Creativity-Inspired Brand Refresh
Michaels is marking a half century in operation with an updated brand identity and tagline, “Everything to Create…
News August 15
Latest In: Marketing
Victoria’s Secret Taps Past Angels for Debut of New ‘Icon’ Collection
The latest step in the reinvention of Victoria’s Secret involves bringing back some familiar faces, specifically former “Angels”…
News August 15
Rebranding: How to Create Unique, Timeless Branding
There’s an important distinction between the terms “branding” and “visual identity.” A brand covers the whole ethos, philosophy…
Executive Viewpoints August 15
Kizik CMO on Growing a Challenger Brand: ‘It’s Us Against the World’
Direct-to-consumer brands previously dominated the headlines for the hockey-stick growth curves they achieved due to their emphasis on…
Features August 14
Lyft Bolsters Commerce Media Offering with Personalized In-App Ads
Lyft will be bringing more personalized ads to users in the U.S. and Canada. Through a new partnership…
News August 10
The Convergence of AI and Composable Architecture in Ecommerce
With the help of ChatGPT and Bard, the hype around generative AI has soared over the past few…
Executive Viewpoints August 10
The Dragon’s Discount: How Chinese Shopping Apps Are Breathing Fire on Amazon’s Market Share
Need to save some money from too much shopping on Amazon? Check out Temu! Temu, the latest shopping…
Executive Viewpoints August 9
La-Z-Boy Sets Out to Reach New Customers with ‘Long Live the Lazy’ Marketing Push
La-Z-Boy has launched an integrated marketing platform that features the first glimpse of the company’s modernized brand identity.…
News August 8
Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?
When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount…
Features August 7Top Stories
