Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals
Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ But few are going beyond…
Executive Viewpoints July 28
Latest In: Marketing
How to Convert Customers with Empathetic Marketing
In explaining the human mind, neuroscientist Antonio Damasio shared, “We are not thinking machines that feel; rather, we…
Executive Viewpoints July 27
4 Steps to Operations and Fulfillment Transformation
The retail landscape of yesterday is no more. Global supply chain challenges, inflation and a shift to online…
Executive Viewpoints July 26
Serta Simmons Names New CEO and Marketing Chief
Serta Simmons Bedding (SSB) has named Charlie Eitel as its new CEO and Tim Oakhill as Chief Marketing…
News July 25
Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials
It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on…
Features July 24
To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches
What works for you, likely doesn’t work for the next person. Some people check their email accounts hourly…
Executive Viewpoints July 24
Schnucks Deploys ‘Caper Carts’ to Provide Checkout on Wheels
Schnuck Markets has extended its partnership with Instacart to introduce Caper Carts, which use AI and computer vision…
News July 21
Unraveling Threads: The Hot New Social Network or a Flash in the Pan?
Since its launch on July 5, Threads has taken the media world by storm. To say the reviews…
Features July 21
How Retailers Can Turn Inflation into Opportunity
In an environment where inflation still remains stubbornly high, consumers continue to be more price-sensitive than ever. Massive…
Executive Viewpoints July 21Top Stories
