3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday
In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. It’s the most important weapon for success in…
Executive Viewpoints October 16
Latest In: Marketing
1-800-Flowers Launches Corporate Gifting Platform
1-800-Flowers.com has introduced SmartGift for Business to help business customers manage corporate gifting programs, automate sends, create a…
News October 14
Hy-Vee Bolsters Retail Media Strategy with Digital Signage, Dynamic Content
Hy-Vee is implementing Samsung Ads to support its retail media strategy. Brand marketing teams will now be able…
News October 13
8-Second Attention Spans and Short Videos: The Future of Video-First Marketing
The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans,…
Executive Viewpoints October 13
Walmart Launches New Certification Program to Teach Advertisers About Retail Media Offerings
Walmart Connect, the retailer’s retail media arm, has launched a new certification program to help advertisers of all…
News October 12
AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility
Consumers are cautious and somewhat “on watch” when it comes to AI, but they know they’ll need to…
Executive Viewpoints October 12
Walmart, Tesco, Unilever Campaign to Minimize Food Waste
The Consumer Goods Forum Food Waste Coalition of Action (FWCOA) has launched its #TooGoodToWaste initiative, a food loss…
News October 11
Q4 Could Be Huge, But Most Retailers Have a Blind Spot
Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a…
Executive Viewpoints October 10
UPDATE: Meta’s New Generative AI Features Now Available to Advertisers
Editor’s note: This story was originally published on May 12, 2023 under the headline ‘Meta Tests Out New…
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