Latest In: Marketing

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Walmart’s Cultureverse Gives Black Creators a Voice By Design

It’s tough to change people’s perceptions of a brand, particularly one as established and well-known as Walmart. But…

Features October 21
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Amazon's new Consult-A-Friend feature.

Amazon Adds New Social Shopping Features Including ‘Consult-a-Friend’

Amazon is already the place where many consumers start their shopping journeys, and now the company wants to…

News October 19
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Zulily Supports Stressed-Out Moms this Holiday Season with Help from Queer Eye’s Jonathan Van Ness

The holidays are a time of joy and charity, but they are also a time of stress, overeating/drinking/indulging,…

News October 17
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Encourage Your Customers to Call Again. Here’s How.

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed…

Executive Viewpoints October 17
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Bed Bath & Beyond Marketing Head Steps Down

Angela Hsu, Chief Marketing Officer (CMO) at Bed Bath & Beyond, has stepped down from her post. Dave…

News October 16
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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Despite a positive job market and a stabilized economic environment, most consumers (96%) are looking to save money…

Features October 16
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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. It’s the most important weapon for success in…

Executive Viewpoints October 16
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1-800-Flowers Launches Corporate Gifting Platform

1-800-Flowers.com has introduced SmartGift for Business to help business customers manage corporate gifting programs, automate sends, create a…

News October 14
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Hy-Vee is partnering with Samsung to help brand partners market via Connected TVs, Direct Out-of-Home (OOH) advertising and in-store displays.

Hy-Vee Bolsters Retail Media Strategy with Digital Signage, Dynamic Content

Hy-Vee is implementing Samsung Ads to support its retail media strategy. Brand marketing teams will now be able…

News October 13
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