Latest In: Marketing

New Slate of Google Tools Aims to Help Holiday Bargain Hunters

It’s no secret that holiday shoppers this year are looking for deals, and Google wants to help. A…

How Claire’s New IP Universe Started in the Metaverse

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores…

Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? The specific…

40 Under 40: The New Retail Leaders Driving Industry Progress

Experimentation: The Holy Grail for Personalization, but Challenges Lie Ahead

Today’s online shoppers are looking for ecommerce businesses to connect with them on a personal level. By delivering…

Google Rolls Out New Tools to Help Merchants Stand Out on Search

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture…

Best Buy, Home Depot Embrace Live Video Shopping for Holiday

Ahh, holiday fare: Rudolph the Red-Nosed Reindeer, How the Grinch Stole Christmas…and live video shopping from two of…

Watch out World – Amazon is Coming for TV

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. Now that it…

Influencers Take Center Stage in True Religion’s First Holiday Campaign

Global lifestyle brand True Religion has launched its first holiday campaign as part of its ongoing growth efforts…