Ulta to Pilot In-Store Sampling and Advertising Tech
Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling…
News October 25
Latest In: Marketing
The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024
Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have…
Executive Viewpoints October 25
Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY
What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly…
Features October 24
Walmart’s Cultureverse Gives Black Creators a Voice By Design
It’s tough to change people’s perceptions of a brand, particularly one as established and well-known as Walmart. But…
Features October 21
Amazon Adds New Social Shopping Features Including ‘Consult-a-Friend’
Amazon is already the place where many consumers start their shopping journeys, and now the company wants to…
News October 19
Zulily Supports Stressed-Out Moms this Holiday Season with Help from Queer Eye’s Jonathan Van Ness
The holidays are a time of joy and charity, but they are also a time of stress, overeating/drinking/indulging,…
News October 17
Encourage Your Customers to Call Again. Here’s How.
Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed…
Executive Viewpoints October 17
Bed Bath & Beyond Marketing Head Steps Down
Angela Hsu, Chief Marketing Officer (CMO) at Bed Bath & Beyond, has stepped down from her post. Dave…
News October 16
Integrate Pricing, Promotions and Markdowns to Drive Profitability
Despite a positive job market and a stabilized economic environment, most consumers (96%) are looking to save money…
Features October 16Top Stories
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