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Consumers Just Keep Spending Online: Here’s How to Keep it Going this Holiday Season and into 2024

August’s overall retail sales in the U.S. showed continuing resilience, with actual growth of 0.6% after economists polled…

Executive Viewpoints November 13
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IndiePet Simplifies Access to Enhanced Product Information

IndiePet, a nonprofit trade association for independent pet retailers, will offer its retailer members access to Open Catalog…

News November 10
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Ad Fraud in a Challenging Economy: Optimizing Digital Advertising to Deliver Real-World Results

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital…

Executive Viewpoints November 10
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E.l.f. Launches Roblox Experience to Tap Gen Z’s Entrepreneurial Spirit

Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has launched e.l.f. UP!…

News November 9
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Athleta Hits the Road for Experiential Fitness Tour Across the U.S.

Gap Inc.’s Athleta is kicking off a new experiential fitness series next week in New York City that…

News November 9
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DoorDash Expands Payment Options to Include HSA and FSA Benefits

DoorDash has added tax-advantaged HSA and FSA accounts as payment options for on-demand delivery of more than 30,000…

News November 8
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Google unveils new shopping features to help bargain hunters this holiday season.

New Slate of Google Tools Aims to Help Holiday Bargain Hunters

It’s no secret that holiday shoppers this year are looking for deals, and Google wants to help. A…

News November 7
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Claire's CMO Kristin Patrick shared an exclusive view of the retailer's growing IP universe, which has ShimmerVille at the center, and includes the metaverse, social, OOH, stores and more.

How Claire’s New IP Universe Started in the Metaverse

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores…

Features November 7
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Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? The specific…

Features November 3
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