3 Things Connected TV Can Do that Linear Can’t
This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable)…
Features December 8
Latest In: Marketing
The Challenges of Building a Beauty Brand and How to Overcome Them
In the beauty industry, every day brings with it the promise of innovation, creativity and, for many, the…
Executive Viewpoints December 7
Lego Debuts Fortnite Survival Crafting Game
The Lego Group and Epic Games will introduce Lego Fortnite, a new survival crafting game, on Dec. 7,…
News December 5
Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year
Christmas in the UK is already in full swing. The UK remains a global shopping destination and traditionally…
Executive Viewpoints December 5
Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store
Although Hy-Vee has offered different components of retail media for some years, it has “been building in earnest”…
Features December 5
Build-A-Bear Continues Push into Branded Content with Holiday Feature Film
Build-A-Bear Entertainment, a division of Build-A-Bear Workshop, is bringing its latest feature film, Glisten and the Merry Mission,…
News December 4
Meta Preps to Bring Threads to Privacy-Conscious Europe as Musk Tells Fleeing X Advertisers to ‘Go F—’ Themselves
Meta is ready to launch its Twitter/X-competitor Threads in Europe this month, The Wall Street Journal reports, citing…
News December 1
Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth
Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest…
Editor's Perspective December 1
True Classic Boosts Post-Purchase Email CTR by 1.87%
True Classic’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear…
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