Peloton Taps Former Intuit and Square Exec as New Marketing Chief
Peloton has named Lauren Weinberg as its new Chief Marketing Officer (CMO), replacing Leslie Berland. Weinberg will report…
News December 18
Latest In: Marketing
Translating Consumers’ Animal Content Obsession into Charitable and Commerce Opportunities
Just about everybody on the internet loves animal videos, particularly those that are funny, touching or maybe both.…
Features December 18
Claire’s Gets into Gen Zalpha’s Ears with New Audio Entertainment Deal
Gen Z and Gen Alpha are becoming avid podcast listeners, making them a hot target for media brands…
News December 15
The Impact of Tech on Child Safety
There has been a lot of talk and, frankly, worry recently about the impact of technology on the…
Executive Viewpoints December 15
Mattel’s Next Big Movie Star: American Girl
Following the remarkable commercial success of the Barbie movie, Mattel is putting its American Girl dolls in the…
News December 14
Sally Beauty Rolls Out Free Virtual Hair Coloring Consultations
Sally Beauty has launched a new service offering free, on-demand digital hair coloring consultations with licensed professionals. The…
News December 14
6 Trends Driving Store Design Innovation in 2024
After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to…
Features December 13
4 Key App Marketing Objectives you Can Nail with Video Content
Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays.…
Executive Viewpoints December 11
Cats, Dogs, Crafts and Christmas: Michaels and PetSmart Cross-Promote for the Holidays
Michaels and PetSmart might not seem like the most logical marketing partners (although cats do love to play…
News December 8Top Stories
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