6 Paid Social Trends to Be Aware of in 2024
As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For…
Executive Viewpoints January 12
Latest In: Marketing
Look to the Skies, Dallas: Walmart Expands Drone Delivery to 30 DFW Metroplex Municipalities
Walmart is dramatically expanding its drone delivery footprint in the Dallas-Ft. Worth metroplex, operating from stores in 30…
News January 10
Albertsons Expands Onsite Retail Media Offerings with Criteo Integration
Albertsons Media Collective, the retail media arm of the Albertsons Companies, has teamed up with commerce media solution Criteo to…
News January 9
Instacart Enables Off-Site Shopping Ads in New Partnership with Google
Google Shopping ads are now accessible to Instacart’s advertising partners, which can leverage Instacart’s retail media data. This…
News January 9
Real-Life ‘E.l.f.-Pinching’ Inspires True Crime Mockumentary
E.l.f. Cosmetics are apparently so highly prized that they push otherwise law-abiding citizens into stealing — well, “unauthorized…
News January 9
The Untapped Potential of Audio in Retail Media Networks
CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for…
Executive Viewpoints January 9
Instacart Expands In-Store Retail Media Offering with Addition of Smart Cart Ads
Instacart is bringing advertising to its AI-powered smart shopping carts, Caper Carts. The new offering will be piloted…
News January 8
Why Personalization Can Survive the Loss of Third-Party Cookies
Personalization is at something of a crossroads. The New Year saw a key step in the coming deprecation…
Features January 5
Fueled by Discounts and BNPL, Online Holiday Sales Grow 4.9%
Online holiday sales increased 4.9% YoY, reaching $222.1 billion for the period from Nov. 1 to Dec. 31,…
News January 4Top Stories
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