Embracing the Future: Closed-Looped Measurement in the Cookieless Era
Marketers will soon need to strategically rethink their measurement methodologies. The imminent end of third-party cookies in the…
Executive Viewpoints February 1
Latest In: Marketing
Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns
Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. Yes, clustomer — the unsegmented…
Executive Viewpoints January 31
TikTok Tests Tool that Would Make All Content on the Platform Shoppable
TikTok is testing a new feature that could make all video posts on the social media platform shoppable.…
News January 30
Etsy Debuts Personalized, AI-Powered ‘Gift Mode’
For some people (including me!), gift-giving is as anxiety-inducing as speaking in public, but Etsy has a present…
News January 30
Six Principles for Redefining Retail with Responsible AI
Generative AI (Gen AI) has brought about a seismic shift that’s reshaping customer interactions and business operations. As…
Executive Viewpoints January 30
Planet Fitness Joins the Retail Media Game
Fitness center chain Planet Fitness is the latest company to jump on the media network bandwagon with the…
News January 29
Stitch Fix Teams up with Spotify to Give Shoppers a ‘Style Tune Up’
Stitch Fix has partnered with streaming music service Spotify to create an interactive experience that combine’s Spotify’s “sonic…
News January 26
Accessible Luxury Doesn’t Need to Diminish Exclusivity
Luxury retailers build their reputations on exclusivity and historically have been resistant to participate in discounting and promotions…
Executive Viewpoints January 26
Causation or Coincidence? The Need for Incrementality Measurement in Retail Media
Retail media has been all the rage for the last couple of years, and for good reason. For…
Executive Viewpoints January 23Top Stories
Latest Podcasts
Latest Resources
