With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers
The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away…
Executive Viewpoints February 8
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Category Insights Report: Dollar Stores Redefine Themselves with Enhanced Merchandising and Mobile Apps
Once largely associated with lower-income households, dollar stores are now becoming retail staples even for more affluent households,…
Features February 8
The State of Gamification in Retail: How Brands Can Take Advantage
When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus…
Executive Viewpoints February 7
Gap Taps Design Star Zac Posen to ‘Reinvigorate Our Storied Brands’
Gap Inc. has named designer Zac Posen as its EVP and Creative Director as well as Chief Creative…
News February 6
Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know
For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle:…
Executive Viewpoints February 6
Ikea Launches Gen AI-Powered Design and Shopping Tool
Ingka Group, parent company of Ikea Retail, has debuted an AI-powered home design inspiration and shopping tool on…
News February 5
Save A Lot Launches RMN to Boost Sales for Independently Owned Stores
Save A Lot is bringing retail media capabilities to its network of 800 independently owned and operated stores…
News February 5
Future-Proofing Retail Media Networks through Dynamic Creative Optimization
Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The…
Executive Viewpoints February 5Top Stories
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