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Decoding the Algorithms of Amazon: Understanding How Consumer Demand Impacts Ecommerce

It’s hard to remember, but before the roads were filled with Amazon trucks delivering our packages in two…

Executive Viewpoints February 13
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Super Bowl LVIII Ads Go Back to Basics: Touting Product Attributes

Apparently there was a football game surrounding yesterday’s commercials and Taylor Swift sightings, but we’re not going to…

Features February 12
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Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Shopping is one of life’s simple pleasures. It’s a way to treat ourselves, and to indulge in a…

Executive Viewpoints February 12
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Rakuten Offers Members Early Access to New York Fashion Week Designs

Rakuten has returned to New York Fashion Week and is offering its members exclusive items for pre-sale from…

News February 9
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Meta Outlines Proactive Approach to Labeling AI-Generated Content

Content created with Meta’s generative AI tools already automatically receives an “Imagined with AI” label, but the company…

News February 8
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Claire’s Taps Young Creators for Year-Long Celebration of ‘Gen Zalpha’

Claire’s has tapped a range of young creators and influencers for its new campaign and a corresponding platform…

News February 8
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With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers

The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away…

Executive Viewpoints February 8
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Dollar stores have adapted to keep pace with the needs of evolving consumer behaviors by expending their assortments and offering more sophisticated mobile app experiences.

Category Insights Report: Dollar Stores Redefine Themselves with Enhanced Merchandising and Mobile Apps

Once largely associated with lower-income households, dollar stores are now becoming retail staples even for more affluent households,…

Features February 8
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The State of Gamification in Retail: How Brands Can Take Advantage

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus…

Executive Viewpoints February 7
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