Latest In: Marketing

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Three Regional Grocers Tap Instacart to Power Ecommerce Sites

Canseco’s Market, Harps Foods and Price Chopper have joined the 600+ retail banners using Instacart Storefront to support…

News March 6
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Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success

In the last few years, point of purchase has emerged as a sweet spot for effective marketing. These…

Executive Viewpoints March 5
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True Religion CMO Kristen D’Arcy is looking beyond superficial engagement and is focused on connecting with its community in context.

True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily…

Features March 5
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Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025

Best Buy will leverage its membership-based loyalty program to sharpen personalization efforts for its 2025 fiscal year, which…

News March 1
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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to…

Features March 1
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CVS Media Exchange (CMX) is partnering with Pinterest and LiveRamp on a new data clean room initiative to support brand advertisers.

CVS Media Exchange Joins Pinterest’s Clean Room Initiative

CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers,…

News February 29
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Using Prebuilt Data Models? You Should Be

In 1978, LEGO introduced a brand new line of construction sets branded LEGO Space. The sets in the…

Executive Viewpoints February 28
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The new era of out-of-home (OOH) advertising is bringing new materials, digital tactics and storytelling methods into the mix.

5 Ways Retailtainment is Reshaping OOH Advertising

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence…

Features February 28
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Wawa Joins Retail Media Network Club

Wawa has launched Goose Media Network, the c-store chain’s retail media network (RMN), to give brands the opportunity…

News February 27
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