The Power of Play: Using Gamification to Elevate Retail Apps
Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture…
Executive Viewpoints January 18
Latest In: Marketing
NRF Gen Z Panel: A Group Defined by its Contradictions
If you want to understand Gen Z (and that’s pretty important for any business that wants to grow),…
Features January 16
Does Personalization Always Improve CX? It Depends on Your Customers
Personalized experiences are one of the foundation stones of great customer experience, according to conventional wisdom. But is…
Executive Viewpoints January 16
AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024
Artificial intelligence dominated headlines and water cooler conversations in 2023, and 2024 is looking to be no different…
Features January 15
Beyond the ‘New Year, New You’ Marketing Cliché: How Inspirational Commerce Can Reignite the Shopping Flame
“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are,…
Executive Viewpoints January 15
Disney Dives into Shoppable TV with Debut of New ‘Shop the Stream’ Tech
Disney has launched a beta program for its first native streaming shoppable ad format, Gateway Shop, which will…
News January 12
6 Paid Social Trends to Be Aware of in 2024
As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For…
Executive Viewpoints January 12
Look to the Skies, Dallas: Walmart Expands Drone Delivery to 30 DFW Metroplex Municipalities
Walmart is dramatically expanding its drone delivery footprint in the Dallas-Ft. Worth metroplex, operating from stores in 30…
News January 10
Albertsons Expands Onsite Retail Media Offerings with Criteo Integration
Albertsons Media Collective, the retail media arm of the Albertsons Companies, has teamed up with commerce media solution Criteo to…
News January 9Top Stories
