MNTN Performance TV
Performance marketers need a new channel to drive scalable performance. Search and social alone are not as reliable…
News March 22
Latest In: Marketing
Not Just Black Friday: Let’s Talk Effective Cloud Planning for Ecommerce Year-Round
In the ever-evolving landscape of ecommerce, retailers face the ongoing challenge of adapting their cloud infrastructure to meet…
Executive Viewpoints March 21
How Conversational Commerce Will Fill the Cookie Void
Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies…
Executive Viewpoints March 20
With a Ban Looming, TikTok Pushes Forward with New Commerce Features
Last week, the U.S. House of Representatives approved a bill that would force TikTok owner ByteDance to sell…
News March 19
Winning Creative in 2024: Human Storytelling, AI Scale
If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing…
Executive Viewpoints March 19
Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester
Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the…
News March 18
Salesforce Survey: 36% of Retail Employees Already Using Generative AI
Retailers have been eager to jump on the generative AI bandwagon: according to a new survey conducted by…
Features March 18
Utilizing the External Data Boom for Digital Shelf Optimization
Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a…
Executive Viewpoints March 15Top Stories
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