With Performance TV, Retail Brands can up the Ante on the Big Screen
On Football’s Favorite Sunday this year, Beyoncé dropped a new single: “Texas Hold ‘Em.” While the song itself…
Executive Viewpoints April 2
Latest In: Marketing
E.l.f. Creates Original Song to Celebrate First-Ever TikTok Shop Super Brand Day Sale
E.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put…
News March 29
Home Depot Rebrands Retail Media Network as Orange Apron Media
The Home Depot has revamped and rebranded its retail media network, which first launched in 2018. Previously known…
News March 29
The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?
Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers…
Executive Viewpoints March 29
Hy-Vee Taps Agency Alum as New CMO, Sets Sights on Retail Media Growth
Since launching its retail media network, RedMedia, in September 2023, Hy-Vee has been focused on building out its…
News March 28
Pacsun Celebrates One-Year on Roblox with New Slick Rick Collab
Pacsun is partnering with hip-hop artist Slick Rick to celebrate the one-year anniversary of its Los Angeles Tycoon…
News March 28
M&S to Host Reality Competition Series to Find its Next Fashion Designer
British retailer Marks & Spencer (M&S) is on the hunt for a new fashion designer, and the search…
News March 27
Future Forward: Zero-Party Data and the Evolution of Retail Advertising
2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation…
Executive Viewpoints March 26
NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics
NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future”…
News March 25Top Stories
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