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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

We are past the point of conjecture about whether AI will upend the retail industry; it already has.…

Executive Viewpoints April 11
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Wow Bao Links Loyalty Program to New Roblox Experience

Asian fast-casual restaurant chain Wow Bao is continuing its Web3 push with a new Roblox experience that is…

News April 10
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The Dark Side of the Surveillance Economy and What Retailers Should Do About It

Businesses across the spectrum have benefited hugely from the rise of the “surveillance economy” — the business of…

Features April 10
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The company behind L.O.L. Surprise!, Little Tikes, MGA’s Miniverse and other beloved toy brands, has launched its own direct-to-consumer (DTC) site and rewards program.

L.O.L. Surprise! Parent Company Goes DTC, Debuts Loyalty Program

MGA Entertainment, the company behind L.O.L. Surprise!, Little Tikes, MGA’s Miniverse and other beloved toy brands, has launched…

News April 9
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Shein Continues Canadian Charm Offensive with ‘Moving Billboard’ Campaign in Toronto

A new floral-themed streetcar has hit the streets of Toronto touting the offerings of online fashion retailer Shein…

News April 9
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Games advertising goes far beyond branded environments in Roblox. IAB's PlayFronts event explored the games advertising formats and experiences resonating with fans.

From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40%…

Features April 9
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Best Buy, Microsoft Celebrate Earth Month by Turning ‘E-Waste’ into Couture

Best Buy, one of the largest retail collectors of e-waste in the U.S., is partnering with Microsoft on…

News April 8
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Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success

TikTok is where the action is for brands wanting to go viral today. So many brands have found…

Executive Viewpoints April 8
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Retailer Lessons from iGaming Companies

Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing…

Executive Viewpoints April 5
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