Why Gaming Communities Represent a ‘Tremendous Opportunity’ for Brands
The fastest-growing segment of entertainment isn’t movies, TV or even short-form video à la TikTok and YouTube —…
Features August 28
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How to Win in the Routine Economy: Elevate the Everyday
As an elder millennial who is trying to do it all (and ideally hit my daily protein goal…
Executive Viewpoints August 28
Yahoo Expands Commerce Media Reach with Planet Fitness Partnership, New Hire
Yahoo Demand-Side Platform (DSP) has announced two strategic partnerships to expand its reach in commerce media and hired…
News August 26
Why Heroes & Villains Prioritizes Fan Experience Over Merch Sales at New York Comic-Con
New York Comic-Con is the place where members of all fandoms can come together and meet their heroes.…
Features August 26
Unboxing the Future: How Connected Packaging Strengthens Brand Consistency
Today’s competitive retail environment has brands facing a dual challenge — creating cohesive omnichannel experiences and engaging with…
Executive Viewpoints August 26
NBCU Continues Push into Shoppable TV with New Paris Hilton Simulcast
NBCUniversal has announced a new partnership with video commerce platform TalkShopLive to create shoppable livestreams. The partnership debuted…
News August 22
What Walmart’s Bettergoods Means for the Value Wars
Rising costs created unprecedented challenges for grocers as dollar stores made their moves into the grocery space. A…
Executive Viewpoints August 21
YouTube Expands Shopify Partnership to Amp Up Creators’ Affiliate Efforts
In 2023, people watched over 30 billion hours of shopping related videos on YouTube, according to the company.…
News August 20
How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy
The retail sector is facing a complex economic environment in 2024. Inflation rates remain unpredictable, consumer confidence is…
Executive Viewpoints August 20Top Stories
