Captivating Customers: How Gamification Transforms the Retail Experience
The retail landscape is a battlefield. Brands constantly fight for customer attention, loyalty, and ultimately a slice of…
Executive Viewpoints September 9
Latest In: Marketing
How Brands Can Replicate Prime Day Success this Holiday Season
Over the past 10 years, Prime Day has become a critical sales event for brands, especially for the…
Features September 6
Retail Ecommerce Revamp: Positioning Product Information for Scale
Every retail ecommerce business — whether just starting out or well-established — reaches the point when adopting a…
Executive Viewpoints September 6
Kohl’s Tries to Win Back Families with New Brand Platform Showcasing Diverse Assortment
Kohl’s is rebranding and using a new brand platform to reaffirm its commitment to families. The struggling retailer…
News September 5
Best Buy Teams up with NBCU to Help NFL Fans Gear up for New Season
As the NFL season kicks off tonight with defending Super Bowl champion the Kansas City Chiefs hosting the…
News September 5
Luxury Brands Respond to Spending Slowdowns with M&A Activity and Gen Z-Friendly Branding
Following a record year in 2023, the luxury market is navigating a confluence of disruptions, from global conflicts…
Features September 5
Stitch Fix Styles a ‘Modern and Dynamic’ Future with Reimagined Brand, Experience
Following several years of weak sales and a shrinking consumer base, Stitch Fix has launched a transformation strategy…
News September 3
Salesforce Forecast: Global Holiday Sales to Reach $1.19 Trillion, Up 2% YoY
Value-seeking consumers trading down, strategically waiting for discounts and choosing low-cost Chinese shopping apps will soften holiday sales…
Features August 29
Walmart Marketplace Adds Categories, Enhances Fulfillment Offerings
Walmart Marketplace will add three popular categories to its assortment and expand fulfillment offerings for sellers, including a…
News August 28Top Stories
