Generative AI in a New Retail Era: 3 Areas to Focus on for Immediate Impact
According to Cognizant’s recent study with Oxford Economics, generative AI is expected to have a $1 trillion impact…
Executive Viewpoints October 17
Latest In: Marketing
How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel
Commerce is being embedded into more channels, platforms and touch points. Destinations once focused on education and inspiration…
Features October 15
Beneath the Bid: Understanding the Full Depth of CPC Bid Strategy to Optimize Retail Media
It’s no secret that mastering retail media search advertising empowers brands to drive highly qualified traffic, optimize ad…
Executive Viewpoints October 15
How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content
Humans are visual creatures; it’s a biological trait developed way back when we all still lived in caves.…
Features October 11
Amazon: Third Fall Prime Day was Biggest Ever
The unofficial kickoff to the holiday shopping season — Amazon’s Fall Prime Day — was a success, at…
News October 10
A How-To Guide for Navigating the Fragmentation of the Retail Media Landscape
The retail media landscape has rapidly transformed from a niche digital advertising avenue to a significant force, challenging…
Executive Viewpoints October 10
Best Buy Builds Dedicated Studio Space to Develop Branded and Advertiser Content
Best Buy has built a 70,000-square-foot studio to develop bespoke content for its own channels and those of…
News October 9
QVC Serves Up Content-Commerce Combo with New USA Pickleball Partnership
A new kind of content will soon be arriving on home-shopping networks QVC and HSN — live pickleball…
News October 9
Instacart, Roku Double Down on Shoppable TV Partnership
Instacart and Roku are expanding their 2023 partnership to include a range of new ad formats that make…
News October 9Top Stories
