Mobile Wallets: Unlocking a Powerful New Marketing Channel
Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of…
Executive Viewpoints October 31
Latest In: Marketing
4 Rules for Maximizing Creator Investments from Top Influencer Your Rich BFF
Despite brief blips like the post-pandemic “deinfluencing” phase and intermittent conversations about “influencer fatigue,” influencer, or as it’s…
Features October 29
Unwrap New Holiday Shoppers in 2024: The Gift of In-App Advertising
With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. In addition…
Executive Viewpoints October 29
Crafting Engaging Consumer Promotions that Click with Gen Z
Gen Z is undoubtedly revolutionizing the consumer landscape. Growing up in a digital world, this generation has distinct…
Executive Viewpoints October 28
As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch
They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and…
Features October 27
Tractor Supply to Purchase Online Pet Pharmacy
Tractor Supply will purchase the privately held online pet pharmacy Allivet in an all-cash transaction that the retailer…
News October 25
From Omnichannel to Polychannel: How FMCG Shopping is Changing
With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their…
Executive Viewpoints October 25
Grubhub Joins the Commerce Media Club
Food delivery platform Grubhub is expanding its advertising capabilities to create a full-fledged commerce media network in partnership…
News October 24
How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV
Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Where…
Features October 24Top Stories
