Inside Lowe’s Playbook for Pushing Category Conventions
Jennifer Wilson has been SVP and Chief Marketing Officer of Lowe’s for less than six months, but her…
Features October 22
Latest In: Marketing
Chick-fil-A Cooks up Something New — An Entertainment App
Branded apps are nothing new, but Chick-fil-A’s new Play app — set to release on Nov. 18 —…
News October 21
Starbucks Hires Chipotle Alum as New Global Chief Brand Officer
A few months after joining Starbucks as its new CEO, Brian Niccol has brought his first Chipotle alum…
News October 21
Rent the Runway CEO on the Evolution of Consumers and Her Company
When Jennifer Hyman and Jenny Fleiss started Rent the Runway, they wanted to disrupt the fashion industry. Now,…
Features October 21
Lidl Launches New Appeal to U.S. Shoppers: ‘We’re the Super-est Supermarket’
Discount grocer Lidl is a big player in Europe, with more than 12,000 stores in 32 countries. But…
News October 18
Dollar General’s pOpshelf Refreshes Stores, Loyalty Program and App
Dollar General will kick off a new customer loyalty program for its pOpshelf banner by the end of…
News October 18
Amazon’s Latest Ambition: ‘Full-Funnel Advertising at Scale, for Everyone’
Amazon is no stranger to the world of advertising having first introduced ads in its online store 20…
Features October 18
Exclusive: How E.l.f. Beauty Scored Big After the Super Bowl with Roku
When one thinks of the Super Bowl, many products come to mind — foam fingers, beer, face paint,…
Features October 18
Foot Locker Ups its Influencer Game with New Creator Platform, Chicago Bulls Partnership
Foot Locker is driving home is connection to sport culture with a series of new initiatives, including the…
News October 17Top Stories
