Vusion to Acquire In-Store Media to Expand Retail Media Into Physical Stores
The deal pairs Vusion's connected store technology with ISM's in-store retail media network across 90 retailers, giving physical…
News July 27
Latest In: Marketing
Adidas Store Foot Traffic Surges During World Cup: Report
Adidas store visits climbed 44.7% year-over-year during the week of June 15, according to data collected by Placer.ai.
News July 23
Caraway’s CEO on Walmart and Wholesale Growth Amidst Ongoing Litigation
Caraway built its business selling cookware directly to consumers online. Now it's putting its products on Walmart shelves.…
Features July 14
How Convenience Stores Can Increase Margins in the Era of the ‘Cautious Customer’
Years ago, c-stores — also known as convenience stores — could bank on location, speed and convenience as…
Executive Viewpoints July 8
PetSmart Takes a Dig at AI Hype in New Ad
PetSmart's latest campaign parodies tech product launches to champion in-store experiences. SVP of Marketing Bradley Breuer shares details…
Features July 6
Inside Miniso’s Bet on IP and Brick-and-Mortar in the U.S.
Miniso U.S. CEO Tom Bartlebaugh and CMO Robin Liu shared how seasonality, franchises and brick-and-mortar shape the company’s…
Features June 26
Walmart Aligns Global Ad Business, Rebrands Sam’s Club Connect
Walmart used the Cannes Lions stage to announce a unified commerce media strategy spanning Walmart U.S., Walmart International…
News June 22
Small U.S. Retailers Going International: How to Align Your Brand and Convert in a New Market
Tariffs get the headlines, but global consumer intent has been remarkably durable across changes in trade policy. A…
Executive Viewpoints June 22
Etsy’s “Shop Other Jeffs” Campaign Takes Aim at Amazon Ahead of Prime Day
Etsy is making a competitive statement, launching a campaign that celebrates its community of nearly six million independent…
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