From Alexa to ChatGPT: The AI Shopping Race is Rewriting Retail Media
In the last few weeks, Amazon embedded an AI shopping assistant into its search bar, OpenAI launched product…
Executive Viewpoints May 26
Latest In: Marketing
AI Commerce Depends on Open, Foundational Location Data
The shift toward autonomous AI shopping agents is accelerating, moving agentic commerce from an experimental concept to an…
Executive Viewpoints May 25
Authentic Brands Group Adds Lee to Portfolio, Preps for IPO
Editor’s note: This story has been updated to reflect additional information. Authentic Brands Group (ABG) has purchased the…
News May 21
TJX Forecasts Strong Year Following 9% Q1 Sales Increase
Economic uneasiness that has more consumers seeking value helped boost TJX’s Q1 results, and increasing numbers of Gen…
News May 20
Dick’s Showcases Owned Brands with Rotating Resort Town Pop-Up
Dick’s Sporting Goods will shine a spotlight on its owned brands with a pop-up retail location in the…
News May 20
Is Brand Visibility Misleading Retail Marketers?
There was a time when marketing carried a reassuring sense of logic. Your growth could be traced back…
Executive Viewpoints May 19
Loyalty in Layers: How B2B2C Models Change the Metrics that Matter
Conventional wisdom in marketing has been clear: if you want to build loyalty, you go straight to the…
Executive Viewpoints May 13
Fanatics Commerce Names Rothy’s Exec as First Chief Marketer
Fanatics Commerce, the licensed sports merchandise platform within Fanatics, has named Jamie Gersch its first-ever Chief Marketing Officer…
News May 12
Beyond Yoga Uses ‘Progress Over Perfection’ to Win as a Challenger Brand
Beyond Yoga stands out by promoting a “progress over perfection” philosophy with its Seek Beyond platform, resonating with…
Features May 7Top Stories
