The Three Pillars Of Planning And Allocating Your Media Budget
A commonly asked question in marketing departments is, “How should we spend our advertising budget?” For retailers and…
Executive Viewpoints April 22
Latest In: Marketing
Purple Accelerates Exposure Via Affiliate Network Of 150,000 Publishers And Brands
While Purple continues to expand its DTC operation into new channels, it also has sought to build up…
Features April 20
Subscription Retailer Optimizes Fulfillment, Cuts Churn With CLV Data
Subscription retail generated remarkable growth during the past decade, booming by 100% year-over-year for the five years prior…
Features April 15
2020 Connected Consumer Series Spotlights Key Investments For Post-COVID Retail
Every year, the Connected Consumer Series digital event brings together some of the retail industry’s top analysts, tech…
Features April 14
How Much Will The 2020 Election Impact The Retail Landscape?
The political climate is having a measurable effect on retail: 40% of Americans say the 2020 election will…
Features April 13
As Brands Slash Ad Spend, Mission-Based Messaging Becomes A Priority
The effects of COVID-19 have reverberated through personal and professional lives. Many are working remotely, homeschooling children and…
Features April 10
How Video Content Analytics Can Help Retailers During The Coronavirus Pandemic
For brick-and-mortar retailers finding themselves in unprecedented times during the coronavirus pandemic, video content analytics technology can instantly…
Executive Viewpoints April 3
Marketing During COVID-19: Entertainment, Cleanliness And Charity Make For Winning Messages
It should come as no surprise that COVID-19 and the accompanying social distancing guidelines have changed how people…
Features March 27
International Women’s Day Messaging: Avoid A Backlash Against ‘Pinkwashing’ And Pandering
Celebrated on March 8 every year, International Women’s Day is dedicated to honoring women’s achievements throughout history, and…
Features March 26Top Stories
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