Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions
Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open…
Features June 5
Latest In: Marketing
How To Use Google My Business To Get More Customers
In this day and age, ranking high on Google is a bulletproof way of generating sales. No matter…
Executive Viewpoints June 5
Maximizing Your Affiliate Marketing Program Is More Critical Than Ever
Customer journeys have been disrupted by COVID-19 and acquisition costs continue to rise, making it increasingly difficult to…
Executive Viewpoints June 5
Bynder Acquires Video Content Management Platform We Adapt
Digital asset management (DAM) platform Bynder has acquired We Adapt, a SaaS creative management platform that enables brands…
News June 3
IAB CEO Randall Rothenberg: COVID-19 Has Accelerated ‘Storeless Discovery’
There have been plenty of “new realities” retail brands have had to adjust to over the past few…
Features June 1
Silence Is Not An Option: 3 Ways Brands Can Connect With Consumers Amid Social Distancing
As we continue social distancing, people are looking to social media to stay connected. Usage has increased for…
Executive Viewpoints May 26
What Marketers Need To Know About Brand Safety And Affiliate Marketing
Over the last 20 years, affiliate marketing has matured beyond what many marketers would have imagined when it…
Executive Viewpoints May 22New Shops Feature Lets Retailers Create Single Online Store On Both Facebook And Instagram
The debut of Facebook Shops represents the platform’s latest effort to promote commerce on its Facebook and Instagram…
News May 20
Managing Your Marketing Through COVID-19
Private businesses come in all shapes and sizes. Still, none are either too big or too small to…
Executive Viewpoints May 19Top Stories
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