Exclusive FabFitFun CMO Q&A: How Netflix-Style Brand-Building Can Boost Subscription Retail
Modern marketing efforts aren’t handled in an isolated room where catchy slogans are dreamed up — they’re created…
Features February 25
Latest In: Marketing
Tillys Names New Chief Digital Officer
Apparel and footwear retailer Tillys has named Jon Kosoff as its new Chief Digital Officer (CDO), responsible for…
News February 24
Zappos Collaborates With Crowdsourcing Community To Air 10 Short Films At Sundance
The Sundance Film Festival, designed around storytelling that delivers fresh perspectives, serves as an annual showcase for independent…
Features February 21
Email Remains Relevant In A Mobile-First World, But It Must Adapt To The Times
Email marketing may seem antiquated compared to push notifications, text alerts or influencer videos, but the channel hasn’t…
Features February 20
The Future Of Retail Is At The Edge
In the quest to differentiate products by embedding more value into every retail sales transaction, savvy digital brands…
Executive Viewpoints February 18
Tailored Brands Appoints Consulting Veteran As Chief Marketing Officer
Tailored Brands has named Carolyn Pollock as Chief Marketing Officer, reporting to Chief Customer Officer Carrie Ask and…
News February 11
The Case For Contextual Targeting
As the future of on-platform demographic targeting grows increasingly uncertain, advertisers are actively looking for better ways to…
Executive Viewpoints February 10
Sun & Ski Sports Leverages Customer Data To Optimize Marketing Campaigns, Engagement
When Jennifer Skeen, VP of Omnichannel and Marketing at Sun & Ski Sports, searched for ways to improve…
Features February 10
Standout Super Bowl Ads Tap Humor And Empathy To Pack A Powerful Punch
5 Storytelling Lessons From A Diverse Range Of Brands
Editor's Perspective February 5Top Stories
