Why We’ll See Retail Media Groups Rapidly Explore Off-Platform Media Opportunities
Walmart’s small self-service ad platform just announced a new performance dashboard for clients to track campaign analytics and…
Executive Viewpoints January 1
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Walgreens, the Media Network
We preach not to put people in boxes, and it seems companies are keen for this to be…
Executive Viewpoints December 22
After 70 Years, IKEA Disassembles Both Print and Digital Catalogs
In what the company termed an “emotional but rational” decision, Inter IKEA Systems B.V., the worldwide IKEA franchisor,…
News December 9
5 Holiday Trends to Watch Include Rise of ‘Couch Commerce,’ Curbside Pickup
New travel restrictions sparked by COVID-19 made Thanksgiving shopping activities look very different this year.
Features December 3
Intersection Extends Digital Marketing to City Streets Via Smart Screen QR Codes
Smart cities media and technology company Intersection has launched new digital storefronts to help brands bridge the gap…
News December 3
FILA Site Enhancements Boost Conversions, Dramatically Reduce Bounce Rates
Traditionally, sport/leisure apparel and footwear brand FILA relied primarily on retailers to get its products on the bodies…
Features December 2
How Skyline Furniture Boosted Agility and Speed to Market With 3D Virtual Showrooms
Manufacturers and retailers of products that rely on touch as a selling point (think apparel, décor and furniture)…
Features November 30
Are Retailers Making the Most of Their Welcome Series?
An engaging welcome series on email, SMS and other marketing channels has become a must for any serious…
Executive Viewpoints November 19
Blockbuster Alibaba Singles Day Signals China’s Economic Recovery, U.S. Opportunities
The topline numbers from Alibaba’s 11.11 shopping festival indicate the strength of China’s rebound from the impact of…
Features November 16Top Stories
