Latest In: Marketing

John Kelly Zenreach

3 Mistakes for Brick-and-Mortar Retailers to Avoid

As the coronavirus pandemic rages on — and with public health experts concerned about a major surge in cases…

Executive Viewpoints February 3
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Where Online Shopping Rises, WhatsApp Follows

Ecommerce has grown exponentially over the last two decades, albeit at a fairly steady pace. With the onset…

Executive Viewpoints February 2
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Four Customer Experience and Commerce Trends That Will Define 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers…

Executive Viewpoints February 1
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Walmart Renames Media Business, Puts Focus on Building Omnichannel Experiences

Walmart is expanding and revamping its media business, with a new name and a greater emphasis on in-store…

News January 29
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MeUndies is prioritizing product, brand and omnichannel expansion after receiving its latest funding round.

Following $40 Million Funding Round, MeUndies Eyes Omnichannel Growth

This DTC underwear and loungewear brand is getting more intimate with its community by zeroing in on creativity,…

Features January 27
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NRF 2021: High-Level Insights from Lowe’s, Chewy, Alibaba and Wayfair

Necessity forced the National Retail Federation Big Show from the physical world into the virtual one, but its…

Features January 21
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Getting Retail Website Localization Right the First Time

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally…

Executive Viewpoints January 21
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Pinterest Partners with Solution Providers to Streamline Creation of Multiple Unique Ads

Pinterest has created a new badge, Dynamic Creative, that will let advertisers, including retailers, partner with platforms to…

News January 20
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Saving Shoppers from the Sea of Sameness

Picture yourself walking into a mattress store. Your hips and back hurt from your sagging mattress. You’re tired,…

Executive Viewpoints January 20
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