What is Google Quality Score and What is its Impact on Ads?
Quality Score is a grading system that Google uses to rate the quality and relevance of an ad…
Executive Viewpoints February 22
Latest In: Marketing
How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%
The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand…
Features February 22
How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing
As soon as COVID-19 and the ensuing stay-at-home orders first hit the U.S. in March 2020, consumer buying…
Executive Viewpoints February 17
Why Off-Retailer-Platform Commerce-Enablement is Essential for CPG Brands
Today, most CPG brands or grocery retailers would consider the retailer’s own website the single most important digital…
Executive Viewpoints February 16
Multicultural Insights: The Importance of Granular Segmentation
Brands have long acknowledged the importance of tailoring their messaging and marketing for multicultural audiences, but to date,…
Executive Viewpoints February 15
Super Bowl LV: Lackluster Football Game Interrupts Memorable Ads
Like many people across the U.S., the Retail TouchPoints editorial team looks forward to the Super Bowl for…
News February 9
Video Marketing Statistics: The Numbers you Must Know for 2021
Video marketing is here to stay. Internet users are only getting more and more attached to online videos…
Executive Viewpoints February 5
Bluecore Combs Through Browsing Data to Target Shoppers on the Right Channels
Multi-channel marketing technology company Bluecore has released Bluecore Advertise, the first of the solution provider’s product lines to…
News February 4
Amazon Experts: What Does Bezos Move Mean for the Retail Giant?
Jeff Bezos has, for good or ill, long been synonymous with Amazon (that’s what happens when you lead…
News February 3Top Stories
