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Contextual Advertising is the Happy Medium Between Behavioral and Retailer Media

Without a doubt, behavioral targeting is one of the most common tactics that marketers use to reach their…

Executive Viewpoints July 9
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Commerce Signals Uses Transaction-Based Data to Help Streamline Retail Marketing Efforts

Omnichannel payment intelligence solution Commerce Signals has launched a transaction-based segmentation library to help digital advertisers reach high-value…

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Fast Simon Aims to Ensure the First Image Shoppers See is Truly Inspirational

Fast Simon, formerly InstantSearch+, has launched the Display Merchandising Optimizer module for its AI shopping optimization solution. The…

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Brij Helps Brands Connect Products to Digital Benefits Without Needing an App

Brij, a platform for connecting physical products to digital experiences, is designed to power one-touch product registration and…

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CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their…

Features June 16
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Carrefour Aims to Become a ‘Data-Driven Retailer’ with Expansion of Collaboration Tools

Carrefour has expanded its global partnership with data connectivity platform LiveRamp to enable more robust data collaboration with…

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Grove Collaborative Hires Former Amazon Marketing Executive for CMO Role

Eco-friendly retailer Grove Collaborative has named former Amazon executive Jennie Perry as its new Chief Marketing Officer (CMO).…

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Leveraging Marketing Attribution for Both Ecommerce and In-Store Foot Traffic

Just because ecommerce has become reasonably ubiquitous does not mean that in-store retail shopping is dead. In many…

Executive Viewpoints June 11
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Feedvisor Gives Retailers Tools to Optimize Their Amazon Marketing

AI-driven optimization and intelligence platform Feedvisor has launched its advanced Advertising Optimization and Intelligence platform. The tool aims…

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