Amplify Your Online Presence in Three Steps
Last year, multiple lockdowns and store closures forced fashion retailers to go online. This digital transformation is the…
Executive Viewpoints July 23
Latest In: Marketing
Successful Retail Marketing Requires a Skilled ‘Data Translator’
Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the…
Executive Viewpoints July 19
1822 Denim Quadruples Conversions with AI Fit Technology
In order to maximize revenue opportunities online, many apparel and footwear brands are attempting to close the “fit gap.” This refers to the uncertainty many…
Features July 16
Contextual Advertising is the Happy Medium Between Behavioral and Retailer Media
Without a doubt, behavioral targeting is one of the most common tactics that marketers use to reach their…
Executive Viewpoints July 9
Commerce Signals Uses Transaction-Based Data to Help Streamline Retail Marketing Efforts
Omnichannel payment intelligence solution Commerce Signals has launched a transaction-based segmentation library to help digital advertisers reach high-value…
News July 7
Fast Simon Aims to Ensure the First Image Shoppers See is Truly Inspirational
Fast Simon, formerly InstantSearch+, has launched the Display Merchandising Optimizer module for its AI shopping optimization solution. The…
News July 1
Brij Helps Brands Connect Products to Digital Benefits Without Needing an App
Brij, a platform for connecting physical products to digital experiences, is designed to power one-touch product registration and…
News June 24
CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges
The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their…
Features June 16
Carrefour Aims to Become a ‘Data-Driven Retailer’ with Expansion of Collaboration Tools
Carrefour has expanded its global partnership with data connectivity platform LiveRamp to enable more robust data collaboration with…
News June 15Top Stories
