Latest In: Marketing

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How True Religion and Supreme Reaped the Benefits of ‘No Marketing’ Marketing

Within its 25-year lifespan, Supreme has evolved from a highly local New York City institution to a world-renowned…

Features October 8
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General Mills, Meijer Cook Up Shoppable Digital Tailgating Experience

General Mills has teamed up with Midwest grocery chain Meijer to create a virtual “homegate” experience for college…

News October 6
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Livestreaming: Debunking 5 Common Myths

“Livestreaming” is one of the buzziest terms of the moment in retail, but the live shopping concept has…

Features October 6
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5 High-End Marketing Strategies for Budget-Minded Customers

Earlier this year, Euromonitor predicted shoppers would act with a recessionary mindset throughout 2021. And with the COVID-19…

Executive Viewpoints October 4
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Could Data Privacy Be Retail’s New Competitive Differentiator?

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever…

Features September 28
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Health Brand Jocko Fuel’s Amazon Success Formula: ‘Fight AI with AI’

Every day, 1,797 new sellers join the Amazon marketplace. With similar growth trends for the many other online…

Features September 27
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Why Email Remains Indispensable

The email inbox of today is vastly different from the inbox of the 2010s — or even the…

Executive Viewpoints September 27
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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Every SEO strategy session with clients these days should include a moment of recognition and praise for how…

Executive Viewpoints September 23
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Albertsons Cos. Aims to ‘Make Online Experiences Fun’ with Shoppable Content

Albertsons Companies has teamed up with short-form video platform Firework to bring a shoppable livestream video experience to…

News September 22
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