PetSmart’s Takes a Dig at AI Hype in New Ad
PetSmart's latest campaign parodies tech product launches to champion in-store experiences. SVP of Marketing Bradley Breuer shares details…
Features July 6
Latest In: Marketing
Inside Miniso’s Bet on IP and Brick-and-Mortar in the U.S.
Miniso U.S. CEO Tom Bartlebaugh and CMO Robin Liu shared how seasonality, franchises and brick-and-mortar shape the company’s…
Features June 26
Walmart Aligns Global Ad Business, Rebrands Sam’s Club Connect
Walmart used the Cannes Lions stage to announce a unified commerce media strategy spanning Walmart U.S., Walmart International…
News June 22
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Small U.S. Retailers Going International: How to Align Your Brand and Convert in a New Market
Tariffs get the headlines, but global consumer intent has been remarkably durable across changes in trade policy. A…
Executive Viewpoints June 22
Etsy’s “Shop Other Jeffs” Campaign Takes Aim at Amazon Ahead of Prime Day
Etsy is making a competitive statement, launching a campaign that celebrates its community of nearly six million independent…
News June 15
Walmart’s Chief Growth Officer on Why Retail Media, Membership and AI Are Just Getting Started
Walmart's Seth Dallaire made the case at Evercore ISI Consumer and Retail Conference Wednesday that the company's retail…
News June 10
Beyond the Match: How Retailers and Brands Aim to Ride 2026 World Cup Momentum
With 6 billion viewers expected to tune in, American Dream, Adidas and The Home Depot are showing that…
Features June 3
Is Your Social Listening Strategy Feeling a Bit Out of Shape, or is it Ready to Catch the Next Big Wave?
Products fly off the shelves before you know it, and suddenly you’re left wondering how to keep up…
Executive Viewpoints June 3
Value-Seeking Consumers, Expanded Multi-Price Assortment Power Strong Q1 for Dollar Tree
Saying its business model is built for economic environments like this one, Dollar Tree CEO Michael Creedon reveals…
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