Why Email Remains Indispensable
The email inbox of today is vastly different from the inbox of the 2010s — or even the…
Executive Viewpoints September 27
Latest In: Marketing
Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain
Every SEO strategy session with clients these days should include a moment of recognition and praise for how…
Executive Viewpoints September 23
Albertsons Cos. Aims to ‘Make Online Experiences Fun’ with Shoppable Content
Albertsons Companies has teamed up with short-form video platform Firework to bring a shoppable livestream video experience to…
News September 22
Walmart and Meredith Cook Up Wide-Ranging Shoppable Content Partnership
Walmart has teamed up with media company Meredith for a cross-platform partnership designed to help customers plan and prepare…
News September 16
Every Marketing Reel Needs a Hook — Automated Testing Sharpens It
Every year, retail brands miss out on potential revenue to the tune of $18 billion (according to Forrester…
Executive Viewpoints September 15
Connecting CX and Marketing: How to Create Customer-Centric Experiences That Deliver Business Results
In every organization, marketing plays an important role in defining, socializing and managing the customer experience (CX). However,…
Executive Viewpoints September 3
Afterpay Helps Retailers Target Younger Shoppers with Afterpay Ads
Afterpay has launched Afterpay Ads, a suite of advertising products designed to help retailers and brands reach, acquire…
News August 27
Consumers Take Control via Conversational Marketing: Why Personalization is Key
Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through…
Executive Viewpoints August 26
To Make ‘Store as Media’ a Success, the Retail Industry Needs a Supportive Ecosystem
In the ecommerce realm, we’ve seen retail media networks emerge and accelerate. But industry experts believe that the…
Features August 20Top Stories
