Grove Collaborative Hires Former Amazon Marketing Executive for CMO Role
Eco-friendly retailer Grove Collaborative has named former Amazon executive Jennie Perry as its new Chief Marketing Officer (CMO).…
News June 11
Latest In: Marketing
Leveraging Marketing Attribution for Both Ecommerce and In-Store Foot Traffic
Just because ecommerce has become reasonably ubiquitous does not mean that in-store retail shopping is dead. In many…
Executive Viewpoints June 11
Feedvisor Gives Retailers Tools to Optimize Their Amazon Marketing
AI-driven optimization and intelligence platform Feedvisor has launched its advanced Advertising Optimization and Intelligence platform. The tool aims…
News June 10
Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth
Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around…
Features June 7
Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion
Google has indisputably cornered the market on search, and now the tech giant is setting its sights further…
Features June 4
Nosto Acquires UGC Marketing Platform Stackla
Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla, which helps marketers discover, manage and display…
News June 3
The Death of Retargeting and the Advent of In-Session Marketing
Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you…
Executive Viewpoints June 3
REI Creates In-House Content Studio With Emphasis on Diversity and Inclusion
REI has launched Co-op Studios, an in-house content arm that will produce films, podcasts and editorial programs aimed…
News May 28
Widen Collective Offers Retailers Greater Control Over Digital Content
Widen Collective, a platform designed to help brands streamline their workflow by enriching product data with marketing copy…
News May 27Top Stories
