Latest In: Marketing

consumer behavior consumer trust couponfollow Facebook Featured instagram livestreaming Pinterest Retail ThinkTank (2021) Retail ThinkTank: Featured in New Revenue Models (2021) snapchat social advertising social commerce ROI tiktok Twitter
Social Shopping Behaviors

Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around…

Features June 7
Amazon digital advertising Featured first-party data godaddy Google google lens Google Shopping marketplace trends retail media networks Selz shopify small businesses square woocommerce
Google Shopping Ecommerce

Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Google has indisputably cornered the market on search, and now the tech giant is setting its sights further…

Features June 4
acquistion marketing technology nosto stackla ugc user-generated content
Stackla UGC

Nosto Acquires UGC Marketing Platform Stackla

Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla, which helps marketers discover, manage and display…

News June 3
Executive ViewPoints Manish Malhotra retargeting ZineOne

The Death of Retargeting and the Advent of In-Session Marketing

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you…

Executive Viewpoints June 3
content corporate responsibility equity rei Retail ThinkTank (2021) Retail ThinkTank: In-Store Experience & Design (2021)

REI Creates In-House Content Studio With Emphasis on Diversity and Inclusion

REI has launched Co-op Studios, an in-house content arm that will produce films, podcasts and editorial programs aimed…

News May 28
content solution spotlight widen

Widen Collective Offers Retailers Greater Control Over Digital Content

Widen Collective, a platform designed to help brands streamline their workflow by enriching product data with marketing copy…

News May 27
Chris Farmer email marketing Executive ViewPoints Pathwire

All in Good Time: When to Hit ‘Send’ on an Email Campaign

What difference does timing make to the success of a promotional or marketing email campaign? The simple answer…

Executive Viewpoints May 24
digital Executive ViewPoints marcel hollerbach productsup

Digitized In-Store Shopping Experiences are the Future of Retail Marketing

In March 2021, U.S. retail sales surged 9.8%, thanks to a third stimulus check and the gradual relaunch…

Executive Viewpoints May 19
CitrusAd digital advertising pet retailers petco retail media networks sponsored products
Petco CitrusAd

Petco Launches Retail Media Network

Petco has partnered with retail media platform CitrusAd to offer its vendors digital advertising opportunities across its ecommerce,…

News May 14
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank