How Rising AR Adoption is Driving Snap’s Commerce Strategy
When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because…
Features September 28
Latest In: Marketing
Amazon Announces Prime Day Part Two, Set for Oct. 11-12
After months of rumors, Amazon has official announced that it will host a second Prime sales event this…
News September 26
Retail Media Networks Need to Enable Full-Funnel Buying
The retail media business is booming, as retailers provide access to first-party audiences and empower advertisers to connect…
Executive Viewpoints September 26
Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon
With 2 million third-party sellers accounting for more than half of its retail revenue, Amazon’s relationship with the…
Features September 23
3 Examples of Email Personalization That Drive Passionate Customer Loyalty
Building and sustaining deep customer loyalty is a big task that very often comes down to the little…
Executive Viewpoints September 23
Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers
With China set to become the world’s largest luxury market by 2025, Alibaba is intent on building out…
News September 22
3 Expert Perspectives on Why Margin, Experience and Loyalty Will be Key to Winning Holiday 2022
Inflation and the threat of recession are defining aspects of the 2022 holiday season, but the potential bad…
Features September 22
The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing
One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs.…
Executive Viewpoints September 21
Leveling Up CBD Product Packaging and Branding With AI to Ensure Consumer Attention, Retention and Conversion
Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth…
Executive Viewpoints September 21Top Stories
