How One UK Publication Captures Shoppers at the Point of Inspiration
British newspaper The Independent has always been a bit of a rebel. Founded in 1986 despite skepticism about…
Features October 7
Latest In: Marketing
#RSP22: Everything You Need to Know About Holiday 2022
Among its multiple impacts, COVID-19 accelerated an elongation of the holiday shopping season that was already underway. Rather…
News October 6
7 Optimization Areas That Will Maximize Your Video Content’s Discoverability
It’s 2022, and video is bigger than ever. It has become the go-to marketing medium to communicate with…
Executive Viewpoints October 5
Meta Looks to Creators, Messaging for New Ways to Connect Consumers and Brands
Meta has unveiled a suite of product updates across Facebook, Instagram and its messaging platforms aimed at bolstering…
News October 4
4 Steps Retailers Can Take to Market Themselves in a Recession
Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in…
Executive Viewpoints September 29
How Rising AR Adoption is Driving Snap’s Commerce Strategy
When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because…
Features September 28
Amazon Announces Prime Day Part Two, Set for Oct. 11-12
After months of rumors, Amazon has official announced that it will host a second Prime sales event this…
News September 26
Retail Media Networks Need to Enable Full-Funnel Buying
The retail media business is booming, as retailers provide access to first-party audiences and empower advertisers to connect…
Executive Viewpoints September 26
Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon
With 2 million third-party sellers accounting for more than half of its retail revenue, Amazon’s relationship with the…
Features September 23Top Stories
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