3 Examples of Email Personalization That Drive Passionate Customer Loyalty
Building and sustaining deep customer loyalty is a big task that very often comes down to the little…
Executive Viewpoints September 23
Latest In: Marketing
Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers
With China set to become the world’s largest luxury market by 2025, Alibaba is intent on building out…
News September 22
3 Expert Perspectives on Why Margin, Experience and Loyalty Will be Key to Winning Holiday 2022
Inflation and the threat of recession are defining aspects of the 2022 holiday season, but the potential bad…
Features September 22
The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing
One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs.…
Executive Viewpoints September 21
Leveling Up CBD Product Packaging and Branding With AI to Ensure Consumer Attention, Retention and Conversion
Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth…
Executive Viewpoints September 21
Walmart Expands Retail Media Offering with Social, Livestreaming Integrations
Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok,…
News September 20
Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability
There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing…
Executive Viewpoints September 20
Sam’s Club Expands Retail Media Offering to Aid Product Discovery
Sam’s Club has partnered with ecommerce advertising solution Pacvue to help brands that advertise on the retailers’ site…
News September 19
What’s Driving Skincare Brand Bubble’s Explosive Growth? Its Community of Gen Zers
It’s easy to understand why the skincare market exploded during the pandemic. Working from home and sheltered in…
Features September 19Top Stories
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