As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital Â
Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most…
Features August 18
Latest In: Marketing
ThredUP Forges Ahead with its War on Fast Fashion Amid Cost-Cutting Initiatives
Resale platform ThredUP has debuted a new, light-hearted marketing ploy in its ongoing battle against “fast fashion addiction,”…
News August 17
Kohl’s Names Interim Marketing Leader as its New CMO
Kohl’s has named Christie Raymond as its new Chief Marketing Officer, reporting directly to CEO Michelle Gass. Raymond…
News August 17
Shopify Debuts Creator Marketplace to Connect Influencers with Merchants
Shopify has launched a new platform called Shopify Collabs that makes it easier for creators to find and…
News August 17
How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse
While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the…
Features August 17
5 Ways Retailers Can Tackle Wavering Customer Loyalty
New research from PwC has found that three in 10 customers are more likely to try a new…
Features August 15
PacSun Taps Virtual Influencer for BTS, Holiday Campaigns
PacSun has teamed up with a new kind of spokesperson for its back-to-school and holiday 2022 marketing campaigns…
News August 15
Wish Launches Marketing Blitz to Reintroduce Itself to Consumers
Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership…
News August 15
Why Recommendations Aren’t Enough for Ecommerce
Over the past decade, UX optimization has become a key area of focus for digital businesses. The most…
Executive Viewpoints August 12Top Stories
