Latest In: Marketing

If Amazon and Walmart Can Do It, So Can You

Retailing is about maximizing return on the cost of assets — primarily products and service. But one of…

Execs from Aerie, Coach, Forever 21 to Demystify Gen Z at NYC Event

Gen Z had $360 billion in disposable income in 2021 and this demographic’s spending power is always growing.…

From Upheaval to Opportunity: 3 Ways DTC Brands Can Grow Their Customer Base

With the implementation of Apple’s iOS privacy changes, retailers and DTC brands in particular have swiftly revamped their…

4 Keys to an Impactful Global Growth Strategy

Global cross-border ecommerce sales reached nearly $3.2 trillion in 2021, according to Euromonitor International, which means international expansion…

Survey: 87% of Consumers Doubt Influencers Use Products They Promote

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 billion in…

5 Must-Know Predictions for Holiday 2022

Many households may be heading back to school, but the holiday season is on the minds of many…

American Giant: Driving Growth by Democratizing Data

Over the past 10 years, American Giant has gained a reputation as the creator of the greatest hoodie…

With New ‘Beauty&’ Marketing Campaign, Ulta Promotes Confidence and Acceptance

Following on strong Q2 results, Ulta Beauty has debuted a new marketing campaign designed to “widen the lens…

The New 40 Under 40: Retail Leaders Driving Industry Progress