The Future of Marketing has Businesses Returning to Print
In the last 20 years, we have seen massive shifts in marketing dollars from print advertising to digital.…
Executive Viewpoints August 29
Latest In: Marketing
Slurpees, T-Shirts and Car Accessories: 7-Eleven Launches Merchandise Site
7-Eleven has launched the 7Collection site, giving the retailer’s customers and fans a place to purchase apparel, travel…
News August 24
Driving Marketing ROI Through Microsegmentation
Shoppers today don’t just want the right products at the right price at the right time. They want…
Features August 23
Foot Locker Names Ulta Chief as New CEO
Mary Dillon, former Executive Chair and CEO of Ulta Beauty, has been named President and CEO of Foot…
News August 22
Inside the ‘Online Mall’ Simon has Created for its Outlet Brands
A lot of new marketplaces have sprung up in the last few years, but even among that now…
Features August 22
As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital
Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most…
Features August 18
ThredUP Forges Ahead with its War on Fast Fashion Amid Cost-Cutting Initiatives
Resale platform ThredUP has debuted a new, light-hearted marketing ploy in its ongoing battle against “fast fashion addiction,”…
News August 17
Kohl’s Names Interim Marketing Leader as its New CMO
Kohl’s has named Christie Raymond as its new Chief Marketing Officer, reporting directly to CEO Michelle Gass. Raymond…
News August 17
Shopify Debuts Creator Marketplace to Connect Influencers with Merchants
Shopify has launched a new platform called Shopify Collabs that makes it easier for creators to find and…
News August 17Top Stories
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