Lowe’s New Partnership with Yahoo Illustrates the Maturation of Retail Media
Lowe’s has teamed up with Yahoo to power off-site media experiences for brands advertising through the Lowe’s One…
News October 14
Latest In: Marketing
Amazon’s Fall Prime Day Sets the Tone for the Holidays — Discounts and Early Shopping
Amazon sold more than 100 million items during its first-ever fall Prime sales event — nothing to sneeze…
News October 14
TikTok Doubles Down on Community, Creators with New Platform Updates
As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines…
Features October 14
The Rise of the Branded Podcast: How and Why Retailers are Creating Their Own Shows
Nearly 125 million Americans now listen to podcasts monthly, according to eMarketer. Perhaps more importantly, Insider Intelligence estimates…
Features October 11
How One UK Publication Captures Shoppers at the Point of Inspiration
British newspaper The Independent has always been a bit of a rebel. Founded in 1986 despite skepticism about…
Features October 7
#RSP22: Everything You Need to Know About Holiday 2022
Among its multiple impacts, COVID-19 accelerated an elongation of the holiday shopping season that was already underway. Rather…
News October 6
7 Optimization Areas That Will Maximize Your Video Content’s Discoverability
It’s 2022, and video is bigger than ever. It has become the go-to marketing medium to communicate with…
Executive Viewpoints October 5
Meta Looks to Creators, Messaging for New Ways to Connect Consumers and Brands
Meta has unveiled a suite of product updates across Facebook, Instagram and its messaging platforms aimed at bolstering…
News October 4
4 Steps Retailers Can Take to Market Themselves in a Recession
Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in…
Executive Viewpoints September 29Top Stories
