YouTube Kicks off 9-Day Holiday Shopping Blitz
YouTube is getting into the holiday spirit with a nine-day, multi-format shopping event, From YouTube to You, that…
News November 10
Latest In: Marketing
Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers
Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members…
Features November 10
Carrefour and Publicis Join Forces to Scale Retail Media in Europe and LatAm
Carrefour Group — which was one of the first retailers in Europe to launch a retail media network…
News November 9
The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3
While the initial consumer and media hype surrounding the metaverse seems to have simmered down from its 2021…
Features November 9
Overstock Teams with UPS to Tackle Home Furnishings Returns
Overstock.com is piloting a new returns program with UPS that will allow Overstock customers to schedule doorstep pickup…
News November 8
Nurturing Influencers: How Adore Me, Walmart and Express Support Creators
The creator economy is worth approximately $104.2 billion, according to CBInsights, and that growth is poised to continue,…
Features November 8
BigCommerce Adds Social Commerce Integration with Snapchat
SaaS ecommerce platform BigCommerce has teamed up with Snap, Inc. to allow its merchants to directly integrate their online…
News November 2
Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun
Despite Meta’s recent stock slump, the metaverse itself is alive and thriving with virtual brand activity ramping up…
News November 1
Fear of Follower Drop-Off, Creative Burnout and Ever-Changing Platform Requirements Negatively Influence Influencers
“Authenticity” has become much more than a buzzword in retail, where brand loyalty is proving fragile. In fact,…
Features November 1Top Stories
