Beekman 1802 Takes Live Shopping Program to the Next Level with NYC Event
Goat milk skincare brand Beekman 1802 took off in 2014 when it debuted on QVC and HSN. While…
News December 2
Latest In: Marketing
How 85-Year-Old Economy Candy Taps into Social Trends but Stays True to its Roots
Slime lickers might not be everyone’s cup of tea; in fact, you might not even know what they…
Features December 2
How the Kroger-Albertsons Merger is Accelerating the Need for a Unified Retail Ad Network
There are a growing number of retailers competing for their share of available advertising dollars, and a big…
Executive Viewpoints December 2
What Brands Should Know About Social Selling Today
With social media use at an all-time high, social commerce or “social selling” is an intriguing proposition for…
Executive Viewpoints December 2
JCPenney Goes Live with Backstreet Boys to Kick Off Feeding America Partnership
JCPenney will host an hour-long Facebook Live event on Dec. 1 at 8 p.m. ET featuring the Backstreet…
News December 1
BJ’s Joins the Fast-Growing Retail Media Club
BJ’s Wholesale Club has become the latest retailer to launch a media network, offering brands a comprehensive advertising solution…
News December 1
Don’t Cut Ad Spend, Just Make Sure it’s Effective
Retailers are feeling the pinch as shoppers spend less because of the cost-of-living crisis, so now is the…
Executive Viewpoints December 1
With Travel Still Restricted, Simon is Bringing its Outlets to China via Livestreaming
It’s 10 a.m. on a bright fall day in upstate New York and the premium outlet mall Woodbury…
News November 29
Wallets, Waits and Weariness: Use Mindful Messages to Connect
While the world may have finally emerged from the grips of the COVID-19 pandemic, customers are now grappling…
Executive Viewpoints November 28Top Stories
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