Latest In: Marketing

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The Dragon’s Discount: How Chinese Shopping Apps Are Breathing Fire on Amazon’s Market Share

Need to save some money from too much shopping on Amazon? Check out Temu! Temu, the latest shopping…

Executive Viewpoints August 9
furniture retailer La-Z-Boy Long Live the Lazy marketing campaign rebranding
La-Z-Boy wants to introduce itself to new consumers with a broad-reaching new marketing campaign promoting being lazy.

La-Z-Boy Sets Out to Reach New Customers with ‘Long Live the Lazy’ Marketing Push

La-Z-Boy has launched an integrated marketing platform that features the first glimpse of the company’s modernized brand identity.…

News August 8
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Wish launched a turnaround, right as Temu was making its debut.

Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount…

Features August 7
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How to Evolve and Personalize in the Digital Marketplace Economy 

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space,…

Executive Viewpoints August 7
Amazon financial earnings financial news Q2 results
Amazon earnings were positive for Q2 2023 due to the company's focus on assortment expansion and delivery services.

Amazon Generates 11% Revenue Boost in Q2, Forecasts Strong Q3

Amazon’s financial results for Q2 2023, which ended June 30, reveal that its investments in product expansion, fulfillment…

News August 4
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Kum & Go store

Kum & Go Launches New Personalized Mobile App and Rewards Program

Convenience retailer Kum & Go has debuted a new mobile app touting personalized features along with its new…

News August 4
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Barbie's Malibu Dreamhouse on Airbnb is just one example of how the Barbie brand has used out-of-the-box marketing tactics to connect with consumers through context.

It’s Barbie’s World, We’re Just Living in It

With our Editors Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they…

Editor's Perspective August 4
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The Victoria's Secret fashion returns Sept. 26 on Amazon Prime.

Victoria’s Secret Fashion Show to Return as Streaming Event on Amazon Prime

After a four-year hiatus, the Victoria’s Secret fashion show will make its return on Sept. 26, 2023, on…

News August 3
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5 Ways Retailers can Begin to Market from the Outside-In

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail…

Executive Viewpoints August 3
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